4 min
Phorest Salon Marketing Toolkit: December Edition
We know that the holiday season is the busiest time of year for your business. That’s why it’s so important to plan your marketing, social media, and events in advance. […]
Read articleEnough Is Enough: When It’s Okay To Fire A Bad Salon Customer
In the professional hair and beauty industry, salons and spas are often seen as sanctuaries of peace and tranquillity where clients visit to sit back, relax, and indulge in a […]
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5 Concrete Ways to ‘End It’ With Salon No-Shows
Sometimes, SMS or email booking reminders just aren’t enough to get a client to show up. And while it might be unattainable to eliminate no-shows completely, there are ways to […]
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Unleash Spooktacular Revenue Boosters: Halloween-Themed Promotions and More
Halloween is nearly here, meaning it’s the perfect time for salons to brew up some wickedly good revenue-boosting strategies. Don’t be afraid to get creative with Halloween-themed promotions, campaigns, and […]
Read articleThe 5 Questions You Really Need to Ask Before Investing in a Salon App
With the average amount of time people spend on their smartphones increasing every year, giving your clients a salon-branded app keeps your business front-of-mind while also making it easier for […]
Read articleHow to Manage Your Salon’s Online Reputation & Reviews
According to research carried out here at Phorest in 2022, 48% of people now research online before choosing a salon to visit, so it’s clear that having a good online […]
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Payday Marketing; Your Salon’s Secret Revenue-Booster
When people get paid, they are 11X more likely to go on a shopping trip, making payday one of the best times of the month to ramp up your marketing […]
Read article5 Ways You Can Use Video Marketing To Promote Your Salon
In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise […]
Read articleCreating a Menopause-Friendly Salon Space: Our Top Tips
With many countries across the world experiencing an ageing population, now more than ever it’s important to understand how to service clients who are experiencing the effects of menopause or […]
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